Are you looking for The Best Free Digital Marketing Tools?
What is Digital Marketing?
Digital marketing or Internet Marketing is the process of
using Internet Platforms and Tools to promote products, services, or brands to a
targeted audience using the Internet and other Digital Media.
Types of Digital Marketing are Affiliate Marketing, Content
marketing, Email marketing, Marketing Analytics, Mobile Marketing,
Pay-Per-Click, Search Engine Optimization and Social Media Marketing.
What are Digital Marketing Tools?
Digital marketing tools are software and platforms that play an important role in Digital marketing, it help us to analyze data, optimize
websites, manage social media, run ads, create content, and automate
tasks.
Why Use Digital Marketing Tools?
Digital Marketing tools enhance efficiency and effectiveness
in reaching and engaging target audiences using the Internet and other Digital
Media also empower you to boost your online presence, engage your audience, and
drive results.
Most of them
are Free and some of them provide Free Version and that is enough. Here are
some of the free digital marketing tools in 2023.
1. Google Analytics: Google Analytics is a Digital
Marketing tool that is used for tracking and generating reports of websites and
mobile apps that help in improving Search Engine Optimization (SEO). It provides
insights into user behavior, traffic sources, events, and conversion rates to
refine your online strategy.
Google Analytics provides valuable insights for websites and
mobile apps about how users engage with a website, helping businesses and
individuals make decisions to optimize their online presence and improve user
experiences.
The Key features that Google Analytics provide are Website Traffic,
User Behavior, Conversion Tracking, E-commerce Tracking, Real-Time Data, Audience
Segmentation, Acquisition and Referral Data, Behavior Flow, Custom Reports and
Dashboards, Integration with Other Google Services and much more.
2. Google Search Console: Google Search Console is a Free
Online Digital Marketing tool that provides monitoring and management of the
website's presence in Google's search results for Search Engine Optimization.
It provides various tools and reports about search visibility, indexing, and
overall search traffic.
The key features Google Search Console provides are
Performance, Index Coverage, and URL Inspection. Sitemaps, Mobile Usability, Security
Issues, Links, Core Web Vitals, etc. about Website.
3. Google Trends: Google Trends is a free Online Digital
Marketing tool that provides insights for users to explore and analyze the
popularity of search queries (keywords), or keywords that have changed over
various periods, which can be valuable for understanding trends, consumer behavior,
and the popularity of various subjects on the internet over time and across
different geographic locations.
The Key features of Google Trends provide Search Term
Comparison, Time Range, Geographic Insights, Related Queries and Topics, Real-Time
Data, Category Filters, YouTube Search Data, and much more.
4. Buffer: Buffer is an Online Digital Marketing Social
Media Management tool that helps with social media scheduling across platforms,
saving time and ensuring consistent engagement with your audience.
The key features Buffer
provides are Scheduling and Automation of posts, Cross-Platform Management, Content
Publishing, Analytics and Insights, Team Collaboration, URL Shortening and
Tracking, Integration with Third-Party Tools, Educational Resources, and much
more.
5. Canva: Canva
is an online graphic design platform that allows to creation of a wide range of
visual content, including graphics for social media, Websites, blog posts, YouTube,
presentations, posters, flyers, logos, and more. It provides a simple and
user-friendly interface that enables individuals, businesses, and organizations
to design professional-quality visuals without the need for extensive design
skills or software expertise.
The Key features Canva provides are Templates, Drag-and-Drop
Interface, Customization, Image Library, Upload and Edit, Text Tools, Collaboration,
Export and Sharing, Print and Delivery, Educational Resources, and much more.
6. Grammarly: Grammarly is an AI-based writing assistant
and grammar-checking tool that helps to improve writing by identifying and
correcting grammatical errors, spelling mistakes, punctuation issues, and more.
The key features Grammarly provides are Grammar and Spelling
Checks, Punctuation and Style Corrections, Sentence Structure, Vocabulary Enhancement,
Plagiarism Detection, Tone and Style Analysis, Cross-Platform Integration, and
much more.
7. Unsplash: Unsplash is an online platform that provides high-quality, royalty-free stock photos and images that can be used for various creative projects for Free. It provides a vast collection of visually appealing and professionally captured photographs that can be freely used for personal, commercial, and creative purposes.
The Key Features Unsplash provides are an Artistic and Diverse
Collection, an Inspiring Community, Search and Exploration, API Integration, Quality
and HD Images, continuous innovation, and much more.
8. Mozbar: MozBar is a Web Browser extension used for search engine optimization (SEO) and Digital Marketing. It provides SEO insights like on-page analysis, link metrics, and keyword insights data directly within your web browser.
The Key features MozBar provides are Page Analysis, Domain
and Page Authority, Link Analysis, Keyword Analysis, SERP Analysis, and much
more.
9. Mailchimp: Mailchimp is an email marketing platform that provides a suite of tools for businesses and individuals to manage their email marketing campaigns, build customer relationships, and grow their audience.
The Key features of Mailchimp are Email Campaigns, Automation,
Audience Management, Landing Pages, Marketing CRM( Customer Relationship Management),
Social Media Advertising, Reporting and Analytics, E-commerce Integration, and
much more.
10. Hootsuite: Hootsuite is a centralized social media
management platform that enables individuals and businesses to manage their
social media presence, schedule posts, engage with their audience, and analyze
their social media performance across various platforms.
The Key features of Hootsuite are Social Media
Scheduling, Social Media Monitoring, Content Administration, Team Collaboration, Analytics
and Reporting, Social Listening, Advertising Management, and much more.
11. Trello: Trello is a project management and collaboration tool that uses a visual board and card system to help individuals and teams organize tasks, projects, and workflows with your team seamlessly.
The Key features
Trello provides are Boards, Lists, and Cards, a Visual Kanban System, Customization,
Collaboration, Attachments and Integrations, Automation, Mobile and Desktop
Apps, Public and Private Boards, Templates, and much more.
12. Ubersuggest: Ubersuggest is a Digital Marketing tool designed to help businesses and individuals improve their online presence through search engine optimization (SEO), content strategy, and keyword research.
The Key features Ubersuggest provides are Keyword Research, Competitor
Analysis, Site Audit, Backlink Analysis, Content Ideas, Rank Tracking, SEO
Reports, Keyword Tracking, Content Optimization, Site Traffic Analysis and much
more.
13. Facebook Page: A Facebook Page is a dedicated profile on Facebook that represents a business, brand, organization, celebrity, or public figure and serves as a platform for entities to connect with their audience, share content, provide updates, and engage to establish a strong online presence, connect with their audience, and make data-driven decisions to optimize their content strategies and engagement efforts.
The Key features Facebook Page provides are Profile
Information, Posts and Content Sharing, Audience Engagement, Events and Offers,
Advertising, Messenger Integration, Insights and Analytics, and much more.
14. LinkedIn Page: A LinkedIn Page is a dedicated profile on the professional networking platform that represents a company, organization, educational institution, non-profit, or other entity that lets connect with industry professionals on LinkedIn. Share updates, engage in discussions, and expand your network.
The Key features LinkedIn Page provide Company Information,
Content Sharing, Followers and Engagement, Employee showcases Career
Opportunities, Analytics and Insights, Sponsored Content, and much more.
15. Pinterest Business Account: A Pinterest Business Account is a powerful tool for businesses, brands, and creators looking to leverage the visual nature of Pinterest to connect with a highly engaged audience. It provides enhanced features and tools tailored to help businesses and organizations effectively promote their products, services, and content, and connect with their target audience through the visual discovery platform.
The Key features Pinterest Business provides are Pinterest
Profile Optimization, Rich Pins, Promoted Pins, Pinterest Analytics, Shopping
Features, Pinterest Trends, Audience Insights, Content Organization, and much
more.
I hope that this post helped you to know The 15 Best Free Digital Marketing Tools in 2023. If I will find more Digital Marketing Tools that are FREE then I will be posting about it.
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